Company Profile.
RF Combine with its decades of experience and farsighted strategy has become a synonym for a quality focused and customer centric group of business and hence has carved a cause of pride globally.
Founded in 1984, the Group has a diversified industry-leading portfolio across production, distribution, retail and dining/hospitality, with capacities to touch and empower the lives of people. The market leading brands like Nellara, Rose Flower, Nellara Restaurant, Neltea, NelcoCoconut Products, Sana Star, Malhar, Filfil Spices Trading, all roofed under the group is well accepted by its consumers which definitely makes the group proud of its journey.
Constantly evolving and diversifying, the group has always ensured to keep the quality assured for the people it serves. Well, this being the principal focus, RF Combine has all its brands accomplished and marked as the industry leader.
With a well-planned and an agile business model that aptly meets the evolving market realities, the Group has evidently built a privileged reputation in its respective portfolios.
HISTORY
From the dreams to reality
It was way back in 1984, the Group ventured into its first business enterprise in UAE in the name of Atiq Abdulla flour mill LLC. – a dry milling store. The success story of the first venture motivated the founder to keep the step forward to diversify and expand his business interest to newer verticals like selling packaged flour and spices and later into a full-fledged spice trading business backed by a strong manufacturing and processing unit. The journey continued from there evolving and diversifying further to what RF Combine today is.
The history of RF Combine is hence a narration of how its visionaries worked towards a common vision with their business interests and turned it into reality benefitting the consumers as well as the stakeholders.
FUTURE THINKING
Towards sustainable progress
With the diversified industrial facets, RF Combine strives to continue contributing towards the better living of the people and ultimately, foster sustainable economic growth.
And today, when the group has already made significant presence globally, it has yet more enthusiastic dreams and vision to make it a reality.
Vision
➢ To be the yardstick for quality across all the portfolio that it serves.
➢ To create the opportunity and maintain the environment that encourages the growth of employees.
➢ To be an answer to the needs of the customers as well as benefit the stakeholders.
Mission
To abide by the work principles by providing world class quality offerings in diversified portfolios.
Philosophy
“We firmly believe that quality is one thing that can make or break a business. Hence, we would not compromise it for any quantity even if that seems to be more promising.”
