From humble beginnings
to a global family
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ABOUT US

RF Combine is one of the most successful business conglomerates with headquarters in Dubai, and a portfolio that has been diversified and has continued to expand over the years since its establishment.

The group started in 1984 with a modest flour mill idea that has since diversified into spice trading and has become a market leader in the industry. The RF Combine has evolved over the years into a multi-level corporate company with a robust global presence with operations in 20+ countries.

The business interests of RF Combine today are production, distribution, retail and dining, and are operated and managed under its well-renowned brands, namely Nellara, Rose Flower, Nellara Restaurant and Malhar.

RF Combine is innovation-driven, value-led, and trust-powered. It is committed to enhancing the lives of people all over the world by offering products and services that integrate tradition and modern excellence.

company profile
RF Combine, with its decades of experience and farsighted strategy, has become a synonym for a quality-focused and customer-centric group of businesses and hence has carved a cause of pride globally.Founded in 1984, the Group has a diversified industry-leading portfolio across production, distribution, retail and dining/hospitality, with the capacity to touch and empower the lives of people. The market-leading brands like Nellara, Malhar, Rose Flower, RF Distribution, Nells Cafe and Nells Restaurant all of which are under the group, are well accepted by their consumers, which makes the group proud of its journey.Constantly evolving and diversifying, the group has always ensured to keep the quality assured for the people it serves. Well, this being the principal focus, RF Combine has all its brands accomplished and marked as the industry leader.With a well-planned and agile business model that aptly meets the evolving market realities, the Group has built a privileged reputation in its respective portfolios.
history

From the dreams to reality

It was way back in 1984, when the Group ventured into its first business enterprise in the UAE in the name of Atiq Abdulla Flour Mill LLC. – a dry milling store. The success story of the first venture motivated the founder to take a step forward to diversify and expand his business interest to newer verticals like selling packaged flour and spices and later into a full-fledged spice trading business backed by a strong manufacturing and processing unit. The journey continued from there, evolving and diversifying further to what RF Combine is today. 

The history of RF Combine is hence a narration of how its visionaries worked towards a common vision with their business interests and turned it into reality, benefiting the consumers as well as the stakeholders.

FUTURE THINKING

Towards
sustainable progress

With the diversified industrial facets, RF Combine strives to continue contributing towards the better living of the people and, ultimately, foster sustainable economic growth. And today, when the group has already made a significant presence globally, it has yet more enthusiastic dreams and visions to make it a reality.

Since 1984
20+ countries
10+ brands
vision & mission

Our Vision

Quality

To be the yardstick for quality across the portfolio that it serves.

Growth

To create the opportunity and maintain the environment that encourages the growth of employees.

Value

To be an answer to the needs of the customers as well as benefit the stakeholders.

Our Mission

To abide by the work principles by providing world-class quality offerings in diversified portfolios.

Philosophy

“We firmly believe that quality is one thing that can make or break a business. Hence, we would not compromise it for any quantity even if that seems to be more promising.”